Insights - Archive
FIVE WAYS THAT B2B BRANDS BUILD RELEVANCE DIFFERENTLY THAN B2C BRANDS
The sixth annual Prophet Brand Relevance Index®, which studied 228 brands among 13,000 consumers, reveals how brands that rely heavily on serving B2B customers build relevance differently than brands that focus only on B2C customers.
As part of the study, we compared 57 brands with significant B2B businesses such as Amazon, General Electric, FedEx and IBM with 171 pure B2C brands such as Lego, Peloton, Netflix and Etsy.
When we analyzed the drivers of customer centricity and pragmatism, key differences appeared.
B2B COMPANIES AREN’T DIGITAL LAGGARDS ANYMORE
New research shows B2B companies are on par with their B2C counterparts and should look to B2B digital leaders for best practices. This new report, The 2020 State of Digital Transformation in B2B, shows that B2B companies are on par with their B2C counterparts across five stages of digital maturity. This work is based on a comparison of 170 B2B companies with 238 B2C organizations and 160 B2B2C firms.
SWISS RE AND UBS ON TRANSFORMATION KEYS TO SUCCESS - B2BDT LEADER SERIES
In the live webinar, Jan Müller from Swiss Re, Johan Jervoe from UBS and Tosson El Noshokaty from Prophet gave exciting insights into the role of employees, technology, data and investments in digital transformation. They were interviewed by Jörg Niessing, Senior Affiliate Professor at INSEAD and co-author of the recently published book “The Definitive Guide to B2B Digital Transformation” .
MAERSK AND ZURICH ON ESSENTIALS TO TRANSFORMATION- B2BDT LEADER SERIES
Panelists Sonny Dahl, Head of Customer Experience at Maersk and Lindy Hood, Head of Customer Experience at Zurich North America and Fred Geyer, Senior Partner at Prophet join Joerg Niessing, professor at INSEAD to discuss How to Win at Digital Transformation in B2B
RESILIENT COMPANIES DRIVE DIGITAL TRANSFORMATION - INDIAN MANAGEMENT
Cover article in Indian Management Journal describes three digital shifts companies can undertake to build resilience and use technology, data and analytics to deliver long-term customer value
HOW B2BS CAN MAKE THE DIGITAL SELLING SHIFT
Fred talks about making the transformation from classic B2B sales and marketing approaches to modern, integrated digital sales and marketing models that accelerate demand generation and drive customer loyalty. 26:29 min
THE STATE OF AI-DRIVEN DIGITAL TRANSFORMATION -INSEAD KNOWLEDGE
The big question: How can AI be applied in the digital transformation process? We are now in the age of implementation: Entrepreneurs, product managers and engineers need to transform ai algorithms into successful businesses. AI expert Kai-Fu Lee says, “Implementation is what makes academic advances meaningful and what will truly end up changing the fabric of our daily lives.”
HOW TO HIT B2B DIGI TRANSFORMATION GOALS IN THE NEW NORMAL
In uncertain times and with limited resources, big bets should take a back burner in favor of opportunities with the greatest potential to deliver measurable results more quickly with less risk.
BUILDING DIGITAL RESILIENCE AROUND THE CUSTOMER -INSEAD KNOWLEDGE
Resilient businesses use digital technologies, data and analytics to create long-term customer value. The ongoing crisis has both brought digital resilience to the forefront and broadened its meaning. In building resilience, the customer-centric perspective is critical. Only companies that leverage digital technologies and data to engage with customers more effectively, enrich customer experiences or offer innovative customer-centric business models will create long-term growth.
FIVE WAYS DIGITAL IS REINVENTING B2B SELLING 3:20 min
The impact of data and technology on B2B selling transformational. The most evolved B2B companies are reinventing the way they sell and finding ways to increase growth dramatically. But many B2B companies are still struggling to find the best path to modernize selling to accelerate growth.
