Follow the digital transformation of one of France’s largest legacy companies Rexel – a global distributor of electric products and services in the energy sector – with Patrick Berard (CEO of Rexel). With 24,000 employees and 12.6bn euros revenue in 2020, Rexel has successfully performed and transformed in recent years by embracing the power of data and AI. Today, Rexel provides a wide range of data powered sustainable and innovative solutions in 25 countries globally. The talk is hosted by Joerg Niessing (INSEAD Senior Affiliate Professor of Marketing) and Jean Francois Lahet MBA’07J (Senior Partner, Boston Consulting Group).

What was discussed?

• How to lead a legacy business model and a product and service-oriented company into a data-driven solution provider in a digital world. 

• How to unlock new offering of products and services with data and digital technologies such as IOT, AI, automation.

• How to share, integrate and learn from data gathered across ecosystems throughout the value chain.