DIGITAL MOVES FOR B2B COMPANIES IN TRYING TIMES 27:42 min

Choose the Right Moves for Immediate Impact and Long-Term Results

This video is based on an article that appeared in Prophet Thinking on April 28, 2020

Digital transformation in normal times is usually considered a growth opportunity – and it is.  B2B companies coping with the pandemic are also demonstrating that shifting to digital can provide important benefits in the areas of: Digital Selling and Marketing, Digital Experience Innovation, Digital Operating Model Renovation

 

The digital moves described in this video are a pragmatic starting point to sustain B2B businesses in an unprecedented time while laying the groundwork for future success when this crisis recedes.  They can be implemented quickly at low cost and will be valuable to customers, employees and the business for the future.  This is not the time to wait.  Leaders who act now can strengthen their options and improve their chances for success.